| Demographics | ||
| All Saturn Buyers: | ||
| - Avg. Age: 40 - 62% Female - 48% Single |
- 55% College Graduate - 28% First Car Purchased New - Avg. Household Income: $54,300 |
Median Household Income: $50,000 |
| SC1 and SC2 Buyers: | ||
| - Avg. Age: 36 - 70% Female - 64% Single |
- 53% College Graduate - 36% First Car Purchased New - Avg. Household Income: $60,000 |
Median Household Income: $50,000 |
| Primary Competitors: Toyota Paseo, Mazda MX3, Mitsubishi Eclipse/Eagle Talon, Ford Probe | ||